Express Ear Care
hearing care,
here for you.
Express Ear Care asked us to do some branding work for their company that was opening a new location in the Akron Area. Their mission is to serve their patients with high-quality and personalized care in a timely manner.
a peek behind the curtain
This project was unique - the customer provided a sketch to help guide where they wanted the project to go. Part of that was super helpful: they knew exactly where they wanted the project to go! However, I still suggested some other options with other styles - you never know what treasures are out there until you explore a little!
Round 1 is designed to give 3-4 basic sketches which represent a few different directions to take the project. In this round. The goal is to take 2 of these for further development. We didn’t stray too far from the initial sketch, but wanted to offer some different styles of the same idea.
Round 2 takes the 2 previous ideas that were chosen and fleshes them out. From here, the customer was very satisfied with the initial digitized sketch. It matched their vision, and they were happy. But I couldn’t help but take it a step further and work some more on the icon.
Round 3 was our side-by-side proposal. The customer was very satisfied with the stylized logo mixed with a deep red color. The geometric design (our favorite) did not win out, but we felt compelled to showcase some of the work.
